EliteXC smartly locks in Carano, Kimbo, and Lawler
EliteXC smartly locks in Carano, Kimbo, and Lawler
A few months back, fans were arguing over what the UFC should do with the Middleweight division's talent pool and how they could give Anderson Silva a challenge. Robbie Lawler happened to be a name that was popping up in the minds of fans everywhere, and unfortunately for those fans wanting to see a return of Lawler to the UFC's middleweight division, they'll have to wait a bit longer. Lawler, along with Kimbo Slice and Gina Carano, were all signed to long-term, multi-fight contracts with EliteXC that was announced in a press release Monday evening.
Lawler will take on Scott Smith in one of the higher quality matchups during the May 31st CBS/EliteXC card while Kimbo Slice will take on James “Glass Joe” Thompson in the main event. Gina Carano is scheduled to battle Hook N' Shoot champion Kaitlin Young, and judging by the looks of Young, EliteXC is trying to build up a battle between young and sexy female fighters to attract some viewers. In any case, all three signings are essential for EliteXC to continue on the course they are currently traveling on.
That course is taking EliteXC to new heights, heights that have solidified its standing at the #2 promotion in the North American market. Kimbo Slice has the most star power behind him at the moment. He has a strong connection to the casual fanbase through his already established Internet fame as well as having a fighting style that appeals to many of the casual fans in the 18-34 demographic. Lawler has a similar style, and he is one of the best fighters out there who tends to avoid the ground and go for the knockout.
Carano's star appeal can't be denied, and it's only been added to by her appearance on American Gladiators. EliteXC could not have been more happy when signing a network deal while having one of their stars on another network primetime show.
EliteXC has a bright future if the CBS shows can produce some good ratings. Carano, Slice, and Lawler will all be big pieces of the puzzle for the next year. Look for all three to be featured extensively.